Engage with Content
Cuts Through Clutter
Content marketing is more difficult than ever. Businesses churn out more words per minute than any consumer can read. This makes whatever you produce struggle to be found, consumed, and acted upon. To stay competitive in a world overflowing with blogs, video, and infographics, your business requires a strategy that cuts through the clutter and drives your customers to convert.
Map Your Content to the Consumer Context
A successful content marketing strategy isn't built on aspirations of viral hits—that's just ego talking. The best strategy injects consumable content into the context of your buyers. Today's buyers want to self-educate, and the ways they consume content vary from person to person.
To hit the mark, we help businesses build a framework for content development that incorporates the needs, barriers, and behavior preferences of their buyers. And yeah, it doesn't hurt that our creative team will make that content crazy good.
Customer & Stakeholder Interviews
Search Engine Optimization
Paid Search and Social Media
Pain Treatment Centers of America
PTCOA presented many opportunities as well as challenges. We needed to build awareness around major procedures, and match those procedures to the solutions patients seek. We used digital channels to educate patients around pain management and expectations. The goals also included the need to create brand affinity by showcasing patient testimonials and physician spotlights. This aggressive digital strategy made it possible to expand the PTCOA brand and alter market perceptions.