Since starting our relationship in 2012, DFW dealerships, Bob Tomes Ford and Brandon Tomes Subaru, have set themselves apart from competitors by cultivating a hometown feel to their campaigns.
From campaigns featuring Bob as “Mr. McKinney,” to Bob Tomes Ford’s most recent throwback styled campaign featuring their commercials from 35 years ago, GWL has helped Bob Tomes Ford go from the number nine Ford dealer to the number two Ford dealer in the DFW market.
Brandon Tomes Subaru’s campaign centers around Archie, the family dog, and all the fun adventures he goes on in his Subaru. Using Archie has allowed GWL to have fun with both creating the concepts and executing them. Archie has proved to be an effective tool that translates seamlessly into the digital space and has aiding in helping them become the number two Subaru dealer in the DFW market.