Texas Brands came to GWL Advertising with a multitude of requests that we were eager to fulfill. The largest request, and the most exciting for us, was the opportunity to build this brand from the ground up. Through countless hours of teamwork, research, meetings, revisions, and innovative ideas, we created the powerhouse brand that you see today.
It all started with a business card. Simple enough, right? The short answer is yes, but the longer answer is somewhat complex. In short, your business card is your walking advertisement. For Texas Brands, we went with a sleek, simple design that tells a story of classic creativity with just a bit of edge.
In addition to crafting an overall voice and design for Texas Brands, we were thrilled to learn that they entrusted the creation of their first product to us. Thus, Rio Agave Ranch Water was born. Rio Agave is a low-calorie, agave-based seltzer ranch water with a refreshingly light taste, perfect for those hot summer days enjoying time outdoors with those closest to you. This client knew that they wanted to create a Ranch Water unlike any on the market, and they knew that GWL Advertising was the agency to get this done the right way.
Our approach to branding Rio Agave was simple. We knew we wanted eccentric packaging that was strong enough to catch your eye, but subtle enough to speak for itself. Through collaboration across multiple departments within our agency, we produced the perfect can and packaging.
After weeks of team brainstorms, we created a powerful video driven by natural sound that entices potential consumers. Through the use of beautifully crafted transitions, we were able to place Rio Agave at the forefront of all celebrations regardless of how big or small.
Similar to a business card, your investor deck is your brand’s lifeline. At GWL Advertising, we know the importance of this. With the creative for Rio Agave finalized, we moved onto our next step–the Rio Agave Investor Deck. This deck was crafted and branded using elements from the Rio Agave can and carton packaging. We carried over fonts, quotes, and photos to add a unique flair that we knew would catch the eye of any potential investors interested in backing this unique product.
Similar to a business card, your investor deck is your brand’s lifeline. At GWL Advertising, we know the importance of this. With the creative for Rio Agave finalized, we moved onto our next step–the Rio Agave Investor Deck. This deck was crafted and branded using elements from the Rio Agave can and carton packaging. We carried over fonts, quotes, and photos to add a unique flair that we knew would catch the eye of any potential investors interested in backing this unique product.