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Texas Brands

Texas Brands came to GWL Advertising with a multitude of requests that we were eager to fulfill. The largest request, and the most exciting for us, was the opportunity to build this brand from the ground up. Through countless hours of teamwork, research, meetings, revisions, and innovative ideas, we created the powerhouse brand that you see today. 

It all started with a business card. Simple enough, right? The short answer is yes, but the longer answer is somewhat complex. In short, your business card is your walking advertisement. For Texas Brands, we went with a sleek, simple design that tells a story of classic creativity with just a bit of edge.

In addition to crafting an overall voice and design for Texas Brands, we were thrilled to learn that they entrusted the creation of their first product to us. Thus, Rio Agave Ranch Water was born. Rio Agave is a low-calorie, agave-based seltzer ranch water with a refreshingly light taste, perfect for those hot summer days enjoying time outdoors with those closest to you. This client knew that they wanted to create a Ranch Water unlike any on the market, and they knew that GWL Advertising was the agency to get this done the right way.

Our approach to branding Rio Agave was simple. We knew we wanted eccentric packaging that was strong enough to catch your eye, but subtle enough to speak for itself. Through collaboration across multiple departments within our agency, we produced the perfect can and packaging.

Rio Agave Package

After weeks of team brainstorms, we created a powerful video driven by natural sound that entices potential consumers. Through the use of beautifully crafted transitions, we were able to place Rio Agave at the forefront of all celebrations regardless of how big or small.

Rio Agave Poster 01
Rio Agave Poster 02
Rio Agave Poster 03

Similar to a business card, your investor deck is your brand’s lifeline. At GWL Advertising, we know the importance of this. With the creative for Rio Agave finalized, we moved onto our next step–the Rio Agave Investor Deck. This deck was crafted and branded using elements from the Rio Agave can and carton packaging. We carried over fonts, quotes, and photos to add a unique flair that we knew would catch the eye of any potential investors interested in backing this unique product.

Texas Brands Investor Deck 01

Similar to a business card, your investor deck is your brand’s lifeline. At GWL Advertising, we know the importance of this. With the creative for Rio Agave finalized, we moved onto our next step–the Rio Agave Investor Deck. This deck was crafted and branded using elements from the Rio Agave can and carton packaging. We carried over fonts, quotes, and photos to add a unique flair that we knew would catch the eye of any potential investors interested in backing this unique product.

Texas Brands’
Brand Story

“Texas is our home. It’s where our roots are engrained through generations of hard work, trust, and love. As we sat back and conceptualized what we wanted our brand to consist of, we knew that Texas had to be at the heart of it. Thus, Texas Brands was born. When you partner with us, you’ll see that we strive to place three things above all else when it comes to business: patience, dedication, and sheer excellence. All of these attributes are what we at Texas Brands strive to exude day in and day out and, through partnerships, we hope to pass these same attributes on to you and your brand. We’ve vowed to never put ourselves or our partners into a mold because we understand that when you’re from Texas you’re just born to stand out. At Texas Brands, our hope is that we’re able to assist you in crafting ideas that lead to memories that last a lifetime. Here’s to being excellent, to standing out, and to pioneering damn good products for not only our community but our world.”

Rio Agave’s
Brand Story

“Our Mexican roots run deep. That’s why we created an agave-based beverage that could capture the essence of those roots in a single sip. Masterfully crafted in a seven-decade-old family-owned tequila distillery in Jalisco, Mexico, agave was hand-picked to carefully craft a 100% agave-based wine ranch water. Coming in at just 99 calories and boasting an impressive zero grams of sugar, Rio Agave gives drink lovers a hydrating and light taste without added calories. Just crack open a sleek can of Rio Agave and savor the refreshing, wine-infused flavor profile. Here’s to making life just a tad bit sweeter. Salud, friends.”