Landers McLarty Subaru and Chrysler Dodge Jeep Ram Fiat of Huntsville are part of the Frank Williams dealership group. Both stores have securely planted their roots in the Huntsville, Alabama community right in the heart of Montgomery county, and due in part to our ‘clutter-busting’ creative, Frank has become something of a local icon – some might even consider him a local celebrity – we sure do!
Everybody knows Frank, especially since GWL’s creative team transformed Frank into a custom, hand-designed and hand-crafted bobble head that makes an appearance in almost every Landers McLarty television spot and a full range of in-store POP. Frank’s many outdoor “adventures” take him across the globe and are the main highlight in our current Landers McLarty Subaru campaign, paralleling the active lifestyles of Subaru buyers.
Frank’s bobblehead is also the main focus of the often silly, but always memorable television spots created for the Dodge Chrysler Jeep Ram store. Both stores’ campaigns have translated successfully across all media, from in-store wall wraps, to traditional broadcast, and multiple social media platforms.