HAVE YOU HEARD THE JOKE...?
An elderly man saunters up to a buddy of his with a big, smug smile on his face.
He brags that he’s solved his hearing problems completely: A slick, young doctor sold him the newest hearing aid model on the market.
“It cost me $2,000,” the old man boasts, pointing to his ear. “But it’s state-of the-art, see? Gorgeous design, beveled edges, chrome frame, the works!”
His buddy says, “That’s great. What kind is it?”
The smug old man replies, “About 12:30.”
That joke hits too close to home for too many businesses today, seeking web design shops to build them “the next big thing.” Too often, brands buy websites that look sleek and trendy but, when it comes to meeting business objectives, simply don’t work.
In today’s digital landscape, a brand’s website must extend the business’s marketing and business strategy. Too many customers are self-educating and making purchase decisions online before ever connecting with a sales person.
That means your business is more than just the digital storefront; it’s a key player in your sales force!