As we approach 2020 I became curious about what the next “big thing” in the digital media world would be in the New Year. So I took a survey and asked the best social media strategists, digital strategists and the creative strategists in the industry (or at least in our office!) for their digital media forecasts for 2020. Here are their responses and thoughts on their predictions:
1. Creative Strategist, Danielle Dawson’s Predictions: Linkedin Ads, Streaming, and No Likes
On LinkedIn Ads
"LinkedIn will continue to grow in the digital marketing sphere. While there’s been an uptick in advertising on LinkedIn, I don’t think we’ve seen the full potential of how it could change the game of B2B advertising."
On Streaming Platforms
"With the fight between streaming platforms like Disney+, Netflix, and HBO heating up, I think we will see social media-based streaming platforms such as YouTube TV and Facebook TV start making moves to seriously join the fight, with the intent of eventually replacing traditional television.”
On the Removal of Likes
"We already know 56% of users use Facebook, Instagram, Twitter, or Snapchat to watch and engage with brand videos each month (GlobalWebIndex), so what happens if platforms such as Instagram start removing the ‘likes’ feature? If that happens, I think it will change not only how products are marketed, but also how KPIs are measured.”
I completely agree with Danielle here, platforms such as Youtube TV and Facebook TV will be forced to create their own streaming platform to stay relevant in the ever-changing streaming era.
2. Director of Digital, Rhen Wilson’s Predictions: Brand Voice Apps
“Brand voice apps will become increasingly universal. More than 53 million Americans now own a smart speaker (Edison), so brands will want to capitalize on that. But all the attention will result in more privacy concerns, which will trigger more congressional hearings. But instead of just Mark Zuckerberg in the hot seat, it'll be Jeff Bezos too.
This will spark a cry for regulation, and regulation will likely happen due to years of mounting pressure. As a result, the barrier to entry for voice apps will become more severe. Therefore, the time is NOW for businesses to enter into the voice network before it becomes all but impossible for small businesses to do so.”
3. Social Media Manager, Jorge Zavala’s Predictions: Niche Platforms, Video Domination, and Social Media Communities
On Niche Platforms
“Niche platforms will become more popular. Facebook, Instagram, and Twitter have long reigned as the top social media platforms, but as time goes on and the younger generation gets older, we will see a shift in the types of social media platforms that become popular. A great example is TikTok, which became extremely popular in 2016. Each community will start to shift to the platform designed around their own interests. For example, you can expect to find serious gamers on Twitch.”
Want to know more about Twitch? Read this blog post of ours to learn more.
"Video will continue to dominate. A Cisco study determined that by 2022, 82% of all online content will be video. Businesses must start implementing video into social and paid strategies. With modern mobile phones, you can shoot high-quality videos straight from your phone. Investing in equipment to help elevate the quality of the video like gimbals, tripods, and lenses should be a consideration in 2020. If that hardware seems intimidating, I assure you anyone who uses an iPhone regularly can learn. If you want to take it up a notch and have the budget to, it's always a great idea to hire a production company like See Spot Run that can handle all of that for you.”
On Social Media Communities
“While not new, social media communities continue to grow in popularity. An example is Facebook Groups. Companies or brands can build a group that relates to their products or services, where people can join and have discussions. These groups are not created to discuss that company's products or services, but rather for people to share their thoughts, opinions, and concerns around topics related to the problems the company's product solves. For example, a pain clinic could create a group called "Chronic Pain Sufferers" where people join the group and share their remedies or their stories. It wouldn't be right to get on there and encourage those people to go to your clinic, BUT the insight that your company could gain from reading people's stories and different perspectives brings a lot of value that can be leveraged to improve advertising, customer service, or even your products and services themselves.”
4. Social Media Manager, Alexis McCartney’s Predictions: Esports and Ad Regulation
“Watch for the rise of live-streaming platforms, especially around esports, because product placement may make a return on these platforms. Additionally, live streaming platforms will be the place to find new and upcoming influencers. Esports will reach mass adoption in 2020, especially since esports are now being implemented as a school-sponsored activity. Schools are creating esports teams similar to football or basketball teams. Watch for parents to become more involved in this industry and, as a result, to start paying attention to influencers in this industry.”
On Ad Regulation
"2020 will bring more digital ad regulation. The digital world has expanded at an extreme rate and regulation is just trying to keep up. Social media is beginning to be more strictly regulated for ads and this will just get more intense.”
5. Advertising Coordinator, Taylor Trevizo’s Predictions: Influencers and Mobile Optimization
“I am interested to see what happens with influencer marketing and how influencers get paid, primarily via Instagram. Previously, one aspect of how influencers make money was based on the number of likes they got per sponsored post. But with Instagram removing the 'likes' feature, that is no longer a reliable or relevant metric. I'm curious to see what changes. Will influencers be paid based on links/promo codes fulfilled by their followers? If so, that would take more influence to get people to take action and purchase something.
Moreover, each year the amount of money influencers make to promote products or services through their super-engaged audience rises. You may think that influencers are only people like Kim Kardashian, but many micro-influencers have fewer followers but fit into a very specific niche and can know the right ways to engage and influence their following. Influencer marketing is more important than ever for brands looking to create a buzz in certain niches.”
On Mobile Optimization
"Brands are learning how to optimize for mobile better than ever. We are always on our phones, and we use our phones to look up websites, products, etc. Everything needs to be mobile-friendly first because that's where users get their information.”
What Do You Predict for 2020?
A lot of things will change in the digital media world as we enter 2020. Our experts suggest the changes will be wide and significant, affecting mobile optimization, influencer marketing, voice apps, and new streaming platforms. Where do you think we're heading in 2020? Let us know on Facebook or LinkedIn!