GWL Advertising is excited to announce the launch of the new brand identity and website redesign for Humn Agency. Humn Agency is a recruitment firm that utilizes 70 years' worth of cognitive science research to find the best talent and increase employee retention rates. The company sought GWL Advertising’s expertise to enhance its brand as it sets its sights on changing the game of talent acquisition.
About Humn Agency
Humn Agency is a forward-thinking recruitment firm looking to shake up the status quo. Utilizing 70 years' worth of cognitive science research, the company uncovers insights on its clients and candidates through comprehensive behavioral assessments. These assessments allow the recruitment firm to identify prospective candidates based on the values and beliefs they share with the companies looking to hire. Humn Agency's data-backed approach to recruitment enables its clients and candidates to make better-informed decisions regarding the effectiveness of their company, careers, and overall experience.
About the Project
Humn Agency sought to have a distinct brand identity and a website that would engage with users and effectively highlight the company’s range of recruitment expertise.
In just eight weeks, the GWL Advertising team was able to provide an entirely new brand identity, from new messaging to a completely new website that encompasses Humn Agency’s uniqueness and expertise within the recruitment industry.
Along with a new visual style for Humn Agency, we developed new messaging that better suits the brand values and its position in the market. We applied this new brand language to the web design. Every element from the imagery to the innovative icons was specifically created to depict what Humn Agency is all about: changing lives.
As you can see from the before/after of the website, our team kept the spirit of the brand while enhancing it and creating a new creative strategy. With a new identity and website, Humn Agency now has a platform to effectively tell its story, highlight its innovative brand, and keep clients informed.
Stay tuned for phase 2 of our Humn Agency project!