Our Work

The Team


Build a Brand

Engage With Content

Generate Leads

Grow Your Business

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We have been a creative powerhouse in this industry since 1993. That’s why words like eye-catching, trendy, and innovative are constantly being used to describe our work, and honestly, we couldn’t agree more. When you collaborate with us you’ll find that we never stick to the status quo and we’re constantly pushing industry boundaries. That fact alone gives our agency a huge advantage while simultaneously setting our work apart from the competition.

If you’re seeking meticulously curated content that will resonate with a broad range of audiences, we’ve got you covered. Our work will inspire you. It will make you laugh, and it might even make you cry.


Build a

Engage with Content


Grow Your Business

A recognizable and loved brand is one of the most valuable assets a company can possess. At GWL, We believe in the power of creativity to build brands and leave an unforgettable impression on you and your customers.

Content marketing is more difficult than ever. To stay competitive in a world overflowing with blogs, video, and infographics, your business requires a strategy that cuts through the clutter and drives your customers to convert.

Capturing a larger share of the market requires a strategy that fires on all cylinders—especially when it comes to lead generation. If your advertising dollars aren’t directed to the right consumer at the right time, you’ll never get off the ground.

Navigating new markets, new customers, and new competition can make the most stalwart CEO nervous. GWL Advertising has  more than 25 years' experienceå in expanding market share, moving into new verticals, and unseating entrenched rivals.


Julie is a hippie at heart who tries to be as “business professional” as possible Monday through Friday. She is a passionate advocate for Birkenstocks, tie dye, good music, good food (and drinks) and essential oils!


About GWL

Over the past 27 years we’ve acquired a diverse group of individuals that have helped take our agency to a new level. We’re creative masterminds with diabolical skills. Our sharp wit is only overshadowed by our strategic thought process by which we arrived at said sharp wit. We love communications of all kinds and have mastered many. Television. Radio. Media buying. Digital. Blogging. Strategy. Social and more. We have been there and done that, and are humbled for it. No task is too small or too big. We’re driven and eager to do the never done, but not by ourselves. You are looking for that rocket ship to take you to great new heights… We’re that rocket ship.

Working From Home: Does It Work?

For most of us in the workforce, home is not only a break away from the office, but also a place to refresh ourselves for the next day in the office. Within its walls, the sanctuary of home forms a bubble for us to unwind and keep out the noise of everything else....

How to Create an Email Newsletter That People Will Actually Read

Recently GWL Advertising began their first ever email newsletter campaign. The goal of a newsletter is to captivate readers by highlighting your company's new happenings with short articles. Doing this helps introduce your brand or business to readers at another level...

Burger King Breaks All the Rules with the “Moldy Whopper” Ad

Every marketing graduate knows the purpose of a good advertisement is to communicate that your product is the best, most brilliant solution to a consumer’s given need. Have a rug that just won’t stay clean? Here’s our innovative GX5000 Vacuum Cleaner! Want to travel...

It’s Time to Get Woke: Marketing to Millennials and Gen Z

These days you will rarely come across someone who does not know what a millennial is, but if you happen to be one of those unicorns, a millennial is anyone born from 1981-1996. Generation Z, on the other hand, consists of anyone born from 1997 to date. You may be...

The Pros and Cons of Open-Office Spaces

GWL Advertising has recently moved offices! Since we have had over a month to settle into our new open-office space, it only seems fitting to discuss the pros and cons of this type of workspace. Which is better for you? An open floor plan that allows your employees to...

The Darker Side of Fake News: Deepfakes Explained

If the technology existed for a sinister hacker to manipulate any video of a famous person to say whatever the hacker wanted, how could you ever trust the authenticity of a video ever again? What if we told you not only does this technology exist, but it's already in...


This is where we really shine. This is where we separate the men from the boys and put the ‘wo’ in woman. Our strategies have strategies. Call it a road map or blueprint; whatever you call it; it makes our work work.


  • Personas & Buyer Journeys
  • Content Calendar
  • Marketing Research and Insights
  • Media Planning
  • Competitive Analysis
  • Public Relations


At GWL, we’ve perfected the art of delivering ideas to the right audience in the most innovative, most effective way possible. And that, my friends, is the name of the game.


  • Media Buying
  • Demographic Strategy
  • Negotiation
  • Budget Analysis


    Hop in - the water’s fine! Seriously, digital advertising is nothing to be scared of. Let us navigate the waters for you. We’ve been riding this digital revolution wave since day one and the swell is only going to get bigger. We don’t sink or swim - we surf.

    Digital advertising is a delicate, hand-crafted blend of technical prowess and industrious creativity. It requires objectivity and honesty, with a large scoop of empathy for human emotion; the wisdom of elders administered to an audience with the attention span of a sleep-deprived toddler.


    • Paid Search Campaigns
    • Social Media Management & Advertising
    • Programmatic Advertising
    • Content Marketing
    • Website Strategy & Development
    • Email Marketing
    • Search Engine Optimization (SEO)


      GWL stands for Gary Wayne Lay, but for the last 25 years it has stood for innovation, energy, emotion, collaboration, diligence, imagination, and good old fashioned hard work.


      • Television
      • Radio
      • OOH
      • Print


          We offer perspectives on your business that you can’t get elsewhere. We transform mind-numbing data into mind-blowing concepts. It takes precise moves, and dash of patience. Kind of like origami. But without the paper cuts.


          • Brand Identity
          • Logos & Taglines
          • Video Production