Crazy.
Good.
Results.
OUR WORK
We have been a creative powerhouse in this industry since 1993. That’s why words like eye-catching, trendy, and innovative are constantly being used to describe our work, and honestly, we couldn’t agree more. When you collaborate with us you’ll find that we never stick to the status quo and we’re constantly pushing industry boundaries. That fact alone gives our agency a huge advantage while simultaneously setting our work apart from the competition.
If you’re seeking meticulously curated content that will resonate with a broad range of audiences, we’ve got you covered. Our work will inspire you. It will make you laugh, and it might even make you cry.
SOLUTIONS & SERVICES
Brand
Building
Digital Marketing
Traditional Advertising
Web Design & Development
GWL will help you identify how to best showcase your company/product/service and develop your company’s name, logo, brand identity materials, and more.
GWL can help grow brands and businesses through research, strategy, clever writing, engaging visuals, content calendar development, implementation, and reporting.
GWL Advertising and its in-house sister company, See Spot Run Productions, excel at creating ads that engage your target audience.
GWL strives to design and develop websites that are optimized for user experience and are structured to maximize scalability as the needs of the client evolve.
How We Make it Happen
STAFF SPOTLIGHT
Blake Carnahan
Blake joined the GWL team in 2020 as an Assistant Account Executive, adding his talents and drive to the Accounts team from day one. He excels at building and maintaining strong, professional relationships with his clients and is known for his thoroughness and sharp eye for detail.
Most recently, his involvement in the 2021 Arkansas State Fair campaign contributed to a hugely successful event.
According to Blake, his favorite thing about working at GWL is the employee collaboration among different departments and how each day brings something new, which keeps things interesting and fun.
STAFF
SPOTLIGHT
Blake
Carnahan
Blake joined the GWL team in 2020 as an Assistant Account Executive, adding his talents and drive to the Accounts team from day one. He excels at building and maintaining strong, professional relationships with his clients and is known for his thoroughness and sharp eye for detail.
Most recently, his involvement in the 2021 Arkansas State Fair campaign contributed to a hugely successful event.
According to Blake, his favorite thing about working at GWL is the employee collaboration among different departments and how each day brings something new, which keeps things interesting and fun.
About GWL
Over the past 27 years we’ve acquired a diverse group of individuals that have helped take our agency to a new level. We’re creative masterminds with diabolical skills. Our sharp wit is only overshadowed by our strategic thought process by which we arrived at said sharp wit. We love communications of all kinds and have mastered many. Television. Radio. Media buying. Digital. Blogging. Strategy. Social and more. We have been there and done that, and are humbled for it. No task is too small or too big. We’re driven and eager to do the never done, but not by ourselves. You are looking for that rocket ship to take you to great new heights… We’re that rocket ship.
Strategy
This is where we really shine. This is where we separate the men from the boys and put the ‘wo’ in woman. Our strategies have strategies. Call it a road map or blueprint; whatever you call it; it makes our work work.
- Personas & Buyer Journeys
- Content Calendar
- Marketing Research and Insights
- Media Planning
- Competitive Analysis
- Public Relations
Placement
At GWL, we’ve perfected the art of delivering ideas to the right audience in the most innovative, most effective way possible. And that, my friends, is the name of the game.
- Media Buying
- Demographic Strategy
- Negotiation
- Budget Analysis
Digital
Hop in - the water’s fine! Seriously, digital advertising is nothing to be scared of. Let us navigate the waters for you. We’ve been riding this digital revolution wave since day one and the swell is only going to get bigger. We don’t sink or swim - we surf.
Digital advertising is a delicate, hand-crafted blend of technical prowess and industrious creativity. It requires objectivity and honesty, with a large scoop of empathy for human emotion; the wisdom of elders administered to an audience with the attention span of a sleep-deprived toddler.
- Paid Search Campaigns
- Social Media Management & Advertising
- Programmatic Advertising
- Content Marketing
- Website Strategy & Development
- Email Marketing
- Search Engine Optimization (SEO)
Traditional
GWL stands for Gary Wayne Lay, but for the last 25 years it has stood for innovation, energy, emotion, collaboration, diligence, imagination, and good old fashioned hard work.
- Television
- Radio
- OOH
Creative
We offer perspectives on your business that you can’t get elsewhere. We transform mind-numbing data into mind-blowing concepts. It takes precise moves, and dash of patience. Kind of like origami. But without the paper cuts.
- Brand Identity
- Logos & Taglines
- Video Production