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Crazy.
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Results.

OUR WORK

Since 1993, GWL has served as a creative powerhouse in this industry. That’s why you’ll hear words like eye-catching, trendy, and innovative are constantly used to describe our work. Honestly, we couldn’t agree more. When you collaborate with us, you’ll find that we never stick to the status quo and we’re constantly pushing industry boundaries. That fact alone gives our agency a huge advantage, while simultaneously setting our work apart from the competition.

Rio Agave Watermelon Packaging
Landers Toyota Display Ad

If you’re seeking meticulously curated content that will resonate with a broad range of audiences, we’ve got you covered. Our work will inspire you. It will make you laugh, and it might even make you cry.

Arkansas State Fair Digital Guide

SOLUTIONS & SERVICES

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Brand
Building

Digital Marketing Icon

Digital Marketing

Traditional Advertising Icon

Traditional Advertising

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Web Design & Development

GWL will help you identify how to best showcase your company/product/service and develop your company’s name, logo, brand identity materials, and more.

GWL can help grow brands and businesses through research, strategy, clever writing, engaging visuals, content calendar development, implementation, and reporting.

GWL Advertising and its in-house sister company, See Spot Run Productions, excel at creating ads that engage your target audience.

GWL strives to design and develop websites optimized for user experience and structured to maximize scalability as the needs of the client evolve.

 

STAFF SPOTLIGHT

 

Jason Connell

Senior Graphic Artist

Born and raised in Little Rock, Jason left Arkansas for college and then came crawling back. He is a self-proclaimed “major geek,” often with a video game controller or book in hand, but is equally passionate about the outdoors. He and his wife, Diana, make it a priority to ensure their son is adequately obsessed with Star Wars, Final Fantasy and camping.

 

STAFF
SPOTLIGHT

Blake Carnahan

Jason
Connell

Senior Graphic Artist

Born and raised in Little Rock, Jason left Arkansas for college and then came crawling back. He is a self-proclaimed “major geek,” often with a video game controller or book in hand, but is equally passionate about the outdoors. He and his wife, Diana, make it a priority to ensure their son is adequately obsessed with Star Wars, Final Fantasy and camping.

About GWL

Over the past 29 years, we’ve acquired a diverse group of individuals that help take our agency to a new level. We’re creative masterminds with diabolical skills. Our sharp wit is only overshadowed by our strategic thought process, by which we arrived at said sharp wit. We love communications of all kinds and have mastered many. Television. Radio. Media buying. Digital. Blogging. Strategy. Social and more. We have been there and done that, and are humbled for it. No task is too small or too big. We’re driven and eager to do the never done, but not by ourselves. You are looking for that rocket ship to take you to great new heights… We’re that rocket ship.

GWL Advertising named Arkansas’s best, most admired Advertising Agency of 2022

When it comes to running a company, or two for that matter, building an excellent reputation is no small task. So when you nail it, you just have to celebrate a little bit. Recently, GWL Advertising received state-wide recognition from AY Magazine as the Best...

5 Ways To Master Your Data in 2022

The world of digital marketing is constantly changing in an effort to satisfy ever evolving consumer expectations. In the past few years, one expectation that has clearly come into focus is consumer privacy; however, advertising agencies and their clients cannot...

Cross-Department Collaboration

It takes several department “cogs” working together to keep this complex machine we call advertising running smoothly. This industry is always whirring, always busy—an engine that never stops. GWL Advertising is no exception. Producing spots, building graphics, and...

Working From Home: Does It Work?

For most of us in the workforce, home is not only a break away from the office, but also a place to refresh ourselves for the next day in the office. Within its walls, the sanctuary of home forms a bubble for us to unwind and keep out the noise of everything else....

Strategy

This is where we really shine. Where we separate the men from the boys and put the ‘wo’ in woman. Our strategies have strategies. We hand-craft a unique approach based on individual client goals and data-driven metrics. Call it a road map or blueprint; but whatever you call it, it makes our work work.

 

  • Personas & Buyer Journeys
  • Content Calendars
  • Marketing Research & Insights
  • Media Planning
  • Competitive Analysis
  • Public Relations

Placement

At GWL, we’ve perfected the art of delivering ideas to the right audience in the most innovative, most effective way possible. We take a step back and asses the bigger picture, making sure your ads break through the clutter and stand out. We’re always going to have our clients in the right place, at the right time. And that, my friends, is the name of the game.

 

  • Media Buying
  • Demographic Strategy
  • Negotiation
  • Budget Analysis

    Digital

    Hop in - the water’s fine! Seriously, digital advertising is nothing to be scared of. Let us navigate the waters for you. We’ve been riding this digital revolution wave since day one and the swell is only going to get bigger. We don’t sink or swim - we surf.

     

    • Google Ads - Search, Display, YouTube
    • (SEO) & Content Creation
    • Social Media - Ads & Organic
    • Review & Reputation Management
    • Geofencing & Audience Targeting
    • Website Development & Design

    Traditional

    While GWL technically stands for Gary Wayne Lay, we’ve gone on to make a name for ourselves through our innovation, energy, emotion, collaboration, diligence, imagination, and good old-fashioned hard work. We’ve been around the block a time or two & we’re well versed in the more traditional side of things. So whether you want to see your ad in a prime time spot, or listen to it during your commute, GWL can get your advertising out there for your audience to experience.

     

    • Television
    • Radio
    • Print
    • Outdoor
    • OTT/CTV

        Creative

        We offer perspectives on your business that you can’t get elsewhere. Seriously! We transform mind-numbing data into mind-blowing concepts. It takes precise moves, and dash of patience. We don’t just think outside of the box, we deconstruct it to build something better. Kind of like origami. But without the paper cuts.

         

         

        • Graphic Design
        • Brand Identity
        • Logos & Taglines
        • Video Production