Crazy.
Good.
Results.
OUR WORK
Since 1993, GWL has served as a creative powerhouse in this industry. That’s why you’ll hear words like eye-catching, trendy, and innovative are constantly used to describe our work. Honestly, we couldn’t agree more. When you collaborate with us, you’ll find that we never stick to the status quo and we’re constantly pushing industry boundaries. That fact alone gives our agency a huge advantage, while simultaneously setting our work apart from the competition.
If you’re seeking meticulously curated content that will resonate with a broad range of audiences, we’ve got you covered. Our work will inspire you. It will make you laugh, and it might even make you cry.
SOLUTIONS & SERVICES
Brand
Building
Digital Marketing
Traditional Advertising
Web Design & Development
GWL will help you identify how to best showcase your company/product/service and develop your company’s name, logo, brand identity materials, and more.
GWL can help grow brands and businesses through research, strategy, clever writing, engaging visuals, content calendar development, implementation, and reporting.
GWL Advertising and its in-house sister company, See Spot Run Productions, excel at creating ads that engage your target audience.
GWL strives to design and develop websites optimized for user experience and structured to maximize scalability as the needs of the client evolve.
How We Make it Happen
STAFF SPOTLIGHT
Senior Graphic Artist
Born and raised in Little Rock, Jason left Arkansas for college and then came crawling back. He is a self-proclaimed “major geek,” often with a video game controller or book in hand, but is equally passionate about the outdoors. He and his wife, Diana, make it a priority to ensure their son is adequately obsessed with Star Wars, Final Fantasy and camping.
STAFF
SPOTLIGHT
Jason
Connell
Senior Graphic Artist
Born and raised in Little Rock, Jason left Arkansas for college and then came crawling back. He is a self-proclaimed “major geek,” often with a video game controller or book in hand, but is equally passionate about the outdoors. He and his wife, Diana, make it a priority to ensure their son is adequately obsessed with Star Wars, Final Fantasy and camping.
About GWL
Over the past 29 years, we’ve acquired a diverse group of individuals that help take our agency to a new level. We’re creative masterminds with diabolical skills. Our sharp wit is only overshadowed by our strategic thought process, by which we arrived at said sharp wit. We love communications of all kinds and have mastered many. Television. Radio. Media buying. Digital. Blogging. Strategy. Social and more. We have been there and done that, and are humbled for it. No task is too small or too big. We’re driven and eager to do the never done, but not by ourselves. You are looking for that rocket ship to take you to great new heights… We’re that rocket ship.
Strategy
This is where we really shine. Where we separate the men from the boys and put the ‘wo’ in woman. Our strategies have strategies. We hand-craft a unique approach based on individual client goals and data-driven metrics. Call it a road map or blueprint; but whatever you call it, it makes our work work.
- Personas & Buyer Journeys
- Content Calendars
- Marketing Research & Insights
- Media Planning
- Competitive Analysis
- Public Relations
Placement
At GWL, we’ve perfected the art of delivering ideas to the right audience in the most innovative, most effective way possible. We take a step back and asses the bigger picture, making sure your ads break through the clutter and stand out. We’re always going to have our clients in the right place, at the right time. And that, my friends, is the name of the game.
- Media Buying
- Demographic Strategy
- Negotiation
- Budget Analysis
Digital
Hop in - the water’s fine! Seriously, digital advertising is nothing to be scared of. Let us navigate the waters for you. We’ve been riding this digital revolution wave since day one and the swell is only going to get bigger. We don’t sink or swim - we surf.
- Google Ads - Search, Display, YouTube
- (SEO) & Content Creation
- Social Media - Ads & Organic
- Review & Reputation Management
- Geofencing & Audience Targeting
- Website Development & Design
Traditional
While GWL technically stands for Gary Wayne Lay, we’ve gone on to make a name for ourselves through our innovation, energy, emotion, collaboration, diligence, imagination, and good old-fashioned hard work. We’ve been around the block a time or two & we’re well versed in the more traditional side of things. So whether you want to see your ad in a prime time spot, or listen to it during your commute, GWL can get your advertising out there for your audience to experience.
- Television
- Radio
- Outdoor
- OTT/CTV
Creative
We offer perspectives on your business that you can’t get elsewhere. Seriously! We transform mind-numbing data into mind-blowing concepts. It takes precise moves, and dash of patience. We don’t just think outside of the box, we deconstruct it to build something better. Kind of like origami. But without the paper cuts.
- Graphic Design
- Brand Identity
- Logos & Taglines
- Video Production