Crazy people work in advertising. Only crazy people. But that’s not necessarily a bad thing when your goal is crazy good results. Plus, you would have to be certifiable to try to make a living catching – and keeping – the attention of the most distracted generations in history.
The creative team at GWL knows that because of this challenge it takes more than thinking outside the box; you have to be the box. Get to know the box. Live in the box for a couple weeks. Make a box fort… you get the idea.
Consumers are not only evolving, they’re adapting – sprouting new devices from their appendages – bright, shiny adaptations that are literally their on-board navigation and guide their every move.
That means it’s not enough to just cut through the clutter. You have to bulldoze it with bad-ass branding. Leave the clutter in the rear view mirror like road kill. But this only works when creative, media and digital drum to the same beat.
That’s why we bring different disciplines together to solve our clients’ business challenges. We believe our freedom from the traditional agency model helps us create more impactful work. It defines our culture, drives collaboration, and at the end of the day, produces crazy good results.